What to look for in a great web design agency

Finding a web design agency
Finding a web design agency

Finding a web design agency that you can trust can be daunting, as can making the decision to invest in a new website. With so many design companies out there, it is difficult to know which one is right for your business.

Your website is going to be the online face of your business, and so your web designer is going to play a crucial role as to whether or not people choose to do business with you.

Your first question must be whether your web design agency will actually help you reach your target audience, and help you achieve your business goals.

Here are some pointers we hope will help you to choose

Your ideas are important

You are the expert in your industry and you know what you are selling, have an idea of your customer base and how to present to them. It is your business and you know it well. If you are launching a new business, you will still have firm ideas of how things should work.

They have experience of other brands and ideas that will help yours

Listening is important, but your web designer should be able to offer you plenty of new ideas and that will help you to make your site look good, work work well for your visitors. Producing an exact replica of what you say won’t get you your money’s worth.

They have marketing skills

Without marketing skills your website can go nowhere. You need more than an eye-catching and aesthetically pleasing website, you need something that actually works. Web designers with marketing skills will ensure that you are

They have experience in more than one type of industry

It might sound great if your web design company only works with one industry, but that isn’t necessarily the case! If all they do is the same type of work, you may well end up with a site that is very similar to your competitors. A web design company that works in a wide variety of industries, but with similar sized clients is more likely to understand your budget and create a unique website that reaches a bigger audience. Your website needs to stand out from the competition.

Finding a web design agency

They are technically competent

Any good web design agency is familiar with the best content management systems. You need a content management system for your website. Without it, you’ll be calling a web designer every other day with another request to update your site.

Responsive design is the best way to design a website. Without it your site will suffer in search results, not function on mobile devices and tablets.

SSL certificates are essential and your web designers should offer you good hosting and security solutions.

Finding a web design agency

They have a past and a future

The internet is a fast changing industry, but choosing someone with experience and longevity is important. Every year tons of new design companies pop up and disappear! You want someone that has been around for a while and plans to stick around.

The more experience a web design company has, the more they’ve had the chance to gain experience in your their trade and the differing industries, as well as move with new trends.

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They keep up with with modern design

Keeping up with modern design trends is essential to creating a good looking website. That includes good UX Design (user experience). Ensure that you ask your designer about your branding, your imagery and colour palette. Technical expertise are crucial but you also need your website to look clean, modern and fresh.

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Budget and Pricing

Your website is vital to your business and cutting corners may compromise your business and slow down your success.

If you have a small budget, speak to your web designer, it may be better to build your site in phases and release new features and you gain new customers. Make sure you choose someone who understands how you want to roll out your online presence and can work with you on budget.

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