What is a landing page and how to use one to gain new customers

What is a landing page

Ever asked yourself “what is a landing page?” Learn how to create a landing pages that allow you to target your audience. Offer them something of value and convert a higher percentage of your visitors into leads. Capture information about who they, are and what they’ve converted on.

First of all, what is a landing page? It is simply a page on your website where you can offer a bonus, piece of information, resource or fair exchange for a visitor’s contact information.

Landing pages are usually focused on a particular stream of traffic and topic. They usually promote a specific feature of your business and allow you to think about that product and the sector of potential customers that will be interested in it.

By breaking down your offering in this way, it means you can focus your marketing towards many audiences across many platforms, without “over marketing”. Because your marketing is dedicated and elaborates on a topic that is specific to the audience, you can convert a higher percentage of your website visitors into leads.

Landing page Ideas

Landing pages are an exchange. They are used to capture information on your website visitors in exchange for your branded content. You may include an ebook, a newsletter, an online course or event, free product trials or trial memberships.

The chief aim is to attract people and guide them onto specific areas of your website.  Having a great home page is essential, but always sending people to your home page may well be a missed opportunity. Use landing pages to increase the likelihood of keeping your potential customer engaged and converting them into leads.

Ask us more about Landing Pages

Landing page check list

  • Decide on your content (offer your visitor something they can’t refuse)
  • Build your landing page with engaging features
  • Set up your marketing campaign
  • Create an end goal and link your analytics to measure your results
  • Check your inbox
  • Follow up!
What is a landing page

Top Tip

With Mailchimp, you can design beautiful landing pages in just a few minutes. Create a clear call to action that makes it easy for people to join your audience or buy your products.

  • Offer a free download
  • Promote exclusive offerings
  • Hold a contest
  • Announce a pre‑sale
  • Highlight products
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